Advisory Board
Julie Cole – @juliecole
Veteran mother, Julie Cole has six very young children in her charge and is the co-founder of Mabel’s Labels Inc. (www.mabel.ca).
In her role as company spokesperson, Julie has developed a dynamic, multi-media presence. She writes a popular syndicated parenting blog and regular columns for parenting e-newsletters including: The Yummy Mummy Club, Wee Welcome, Life with Kids, Canadian Parents and PTPA Media. With humour, she provides and upfront view of life in a family of eight while running a business.er writing has also been published in several magazines, including Exceptional Families, where she talks about her experiences raising a child with autism.
Quick to identify the potential of social media and word of mouth marketing, Julie is also active on online networking forums. She has spoken at conferences and conventions throughout North America, including ones for the Canadian Marketing Association and the International Camping Conference. Television appearances include Canada AM, Breakfast Television, Metro Morning, Better TV and The Mom Show.
Julie has become a well-known personality amidst Canadian mom entrepreneurs. She and her business partners were recently awarded the coveted Canadian Woman Entrepreneur of the Year (Momentum) award. Julie’s willingness to share her entrepreneurial journey has led to various speaking engagements, from local moms groups to university level business classes.
Read Julie’s blogs at: www.mabelhood.com/JulieCole and www.thebabymachine.com
Janice Croze and Susan Carraretto – @janicecroze @susancarraretto @5minutesformom
In 2006, Janice Croze and her identical twin sister, Susan Carraretto, created 5 Minutes for Mom.com and it quickly became a go-to site for moms that entertains and informs, while promoting the online mom community.
The Wall Street Journal listed 5 Minutes for Mom as the 2nd top parenting blog and it has placed in the Top 100 in Technorati. Janice and Susan also own two successful e-commerce stores, http://www.PedalCarsandRetro.com and http://www.A-Rocking-Horse-To-Love.com and a threaded video conversation called, Say it Face to Face.com.
Scott Stratten – @UnMarketing
Scott Stratten is the President of Un-Marketing.com. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of target market, so when they have the need, they choose you, That’s UN-Marketing.
Over 50,000 people follow his daily rantings on Twitter and was voted one of the top influencers on the site with over 90 million users . His recent Tweet-a-thon raised over $16,000 for child hunger, in less than 12 hours.
His book “UnMarketing: Stop Marketing. Start Engaging” is due to hit the shelves in the Fall of 2010 from Wiley & Sons.
His clients’ viral marketing videos have been viewed over 60 million times and has generated massive profits and lists. One of the movies was chosen by the Chicago Bears as their biggest motivator towards their Super Bowl run a few years ago, while another made their client over $5 million in 7 days.
He recently appeared in the Wall Street Journal, Huffington Post, Mashable.com, USA Today, CNN.com and Fast Company. That plus $5 gets him a coffee anywhere in the world.
Since he still has to pay for his own coffee, he earns his keep by speaking and consulting around the world on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing and just plain old engaging conversation.
Katie York – @motherbumper
Katie York was an IT specialist with a large global technology company who left the glamorous world of multi-million dollar projects for a chaotic life of a low-paying, single offspring installation that will never really ever be complete. She can only hope that the handoff will go smoothly in approximately fourteen years.
Ever since her child’s birth in the mid-oughts, Katie has been an extremely active member of the blogging community both online and behind the scenes. In addition to her own personal labour of love, motherbumper, she is also a regular columnist at MamaPop, an editor at Kirtsy, a graphic artist for Sweet Blog Designs, and–because she just can’t stay still–she is also the co-founder of the wildly wonderful Bad Moms Club with Catherine Connors. Katie’s hosted many blogging events, including the always popular People’s Party at BlogHer, as well as brand events for the likes of GM Canada, Fairmont, and HP. And to think, she’s done this all without the benefit of regular childcare or sleep. Imagine what she could do with a nanny and a regular REM cycle?!