President & Chief Creative Officer | TEN81 Lifestyle Inc
As founder of TEN81 Lifestyle Inc., Jesse helps brands and companies manage their public image and create authentic connections with their target audience through creative, lifestyle-based marketing strategies. TEN81 is the culmination of Jesse’s experience in research and insights, lifestyle marketing and brand management. He’s an ongoing contributor to the Huffington Post as well as the Globe and Mail’s Report on Business and Leadership Lab Series.
With an extensive background working with a broad range of organizations – McDonald’s, Uniqlo, adidas, Bell Media, Corus Entertainment, Yale University, Cadillac, and RBC to name a few – Jesse is well equipped to guide today’s forward- thinking companies in building successful relationships in today’s ever-changing landscape.
Jesse is also creator and host of ‘The Drive’, a television show airing on Global Television in Canada where he chauffeurs city-goers to where they need to go. During ‘The Drive’ Jesse and his passengers discuss a range of topical issues, ranging from technology, dating and relationships, back to school, passions, bucket lists, family and more. The engaging conversation brings together real people, real issues and real talk.
An avid public speaker, his presentations have graced conference stages internationally and have been described by attendees as “infectious”, “inspirational”, “memorable”, “powerful”, “beneficial” and “thought-provoking”.